roadies.ai
Your own AI team. You set the direction, your Roadies team does the work, and experienced operators make sure it delivers. It learns your business first, and it keeps what it learns.
Go to roadies.ai (opens in a new tab)Growstead Innovations
We exist to make every business better. AI is how we do it.
We are experienced business leaders, with careers built inside large, complex and highly regulated organizations. We put AI to work running our own businesses first, and we build technology for the problems we have lived.
AI is reshaping how work gets done, and the businesses that harness it will outrun the ones that wait. AI does the work. Experience knows what good work looks like. Below is what we believe, and what we built because of it.
A place to grow.
What we believe
Eight things we think are true about AI and the next decade of work.
Not predictions. Positions we have taken, and then built three businesses on top of.
01
AI levels the playing field for small and medium business.
Capability that used to require a whole department is now within reach of a business of any size, no matter how small.
02
The detailed work is what AI does best, and what nobody wants to do.
Five years of invoices reconciled. Every competitor's price change tracked. A hundred industry articles read overnight. Ten thousand support tickets sorted by what actually went wrong.
03
AI fills the gaps you could never afford to hire for.
Not the roles you already have. The ones you have gone without for years.
04
Capability keeps getting cheaper. Judgment does not.
The tools are available to everyone now. Knowing where to point them, and what to do with the answer, is the part we bring.
05
You are not handing your business over to AI. You are powering it with AI.
The decisions stay yours. What changes is how much gets done behind them.
06
Your AI should become an extension of you.
Every correction you make teaches it how you think. Review is not oversight. It is training.
07
A system that knows your business beats a better system that does not.
It learns your business, and it keeps what it learns.
08
Your data should stay yours.
Your data is not a commodity to be traded for a lower price. It is an asset, and you control what happens to it.
So what does that look like
Beliefs are cheap. Building on them is not.
Three companies, three markets, one conviction underneath all of them. We believe in what AI can do for a business, and we are committed to building that future.
Our properties
What the future looks like when you build it.
Each one exists because of something above. Each has its own site.
growstead.ai
The same argument pointed at employee health. A corporate nutrition benefit that measures what actually changed in a workforce, and reports it to a standard a CFO will sign off on.
Go to growstead.ai (opens in a new tab)
finishlinepartners.com
The people. An operating consultancy for businesses that outgrew their systems, led by the same three co-founders. It carries the work from strategy through implementation and operating outcome.
Go to finishlinepartners.com (opens in a new tab)Who we are
Three disciplines. Decades of operating experience.
Growstead Innovations brings together enterprise executive leadership, market intelligence and technology experience developed inside large, complex and highly regulated organizations. That experience informs the companies, products and operating models we build.
Brian Schwanebeck
Co-founder
Executive Leadership · Enterprise Operations · Transformation
Brian has spent more than three decades building, leading and transforming large organizations, including more than 25 years at Fiserv, more than 15 of them in Senior Vice President roles.
He has led organizations consisting of thousands of associates, managed operating responsibilities and budgets measured in the hundreds of millions of dollars and overseen the implementation and delivery of complex technology and services across thousands of financial institutions.
His experience spans enterprise operations, executive leadership, client delivery, transformation and execution at scale. He has also advised CEOs, CFOs, COOs and senior leadership teams on operating performance, organizational effectiveness and execution.
Brian's focus is turning strategy and technology into operating models that organizations can actually implement, manage and sustain.
What he brings to the team: enterprise operating judgment to determine what will work at scale, combined with the leadership experience to turn strategy into execution.
LinkedIn: Brian Schwanebeck (opens in a new tab)
Jeff Murnane
Co-founder
Client Success · Competitive Intelligence · Market Strategy
Jeff has spent decades helping organizations understand their customers, competitors and markets across financial services, technology and a broad range of consumer and commercial businesses. He built the first competitive intelligence organization at TD Ameritrade and has led client success, competitive intelligence and market-facing functions throughout his career.
His experience connects customer insight, competitive intelligence and external market signals with the decisions businesses need to make about growth, positioning, client experience and strategy.
What he brings to the team: the discipline to turn information into intelligence and intelligence into better business decisions.
LinkedIn: Jeff Murnane (opens in a new tab)
Wes Miller
Co-founder
Executive Leadership · Technology · Product Strategy
Wes is an experienced executive, entrepreneur and technology leader with a career spanning company leadership, product strategy, financial technology, architecture and security. As CEO of Finigree, he led a fintech business at the intersection of strategy, technology, clients and operations.
His experience includes building and leading companies, developing technology platforms, shaping product strategy and working within complex and regulated industries including financial services, capital markets, banking, real estate and fintech.
Wes is also the architect of the technology platform behind Roadies, including its security, governance and client-data protections.
What he brings to the team: the executive and technical judgment to turn emerging technology into products and businesses that are practical, secure, scalable and commercially relevant.
LinkedIn: Wes Miller (opens in a new tab)We have lived the problems our technology and advisory work are designed to solve.
Our experience spans enterprise leadership, operations, client success, competitive intelligence, technology, product strategy, transformation and company building. That lived experience shapes how we design technology, evaluate opportunities and turn ideas into outcomes.
Questions
What people ask about Growstead Innovations.
Short answers about the group, the three companies and the people behind them.
What is Growstead Innovations?
Growstead Innovations is a holding company based in Nebraska, in the United States. It does not sell a product of its own. It holds and directs a group of technology companies that share a founding team and a common approach to building with AI.
What companies are part of the group?
Three. Roadies, at roadies.ai, which gives a business its own AI team. Growstead, at growstead.ai, a corporate nutrition benefit for employers. And Finish Line Partners, at finishlinepartners.com, an operating consultancy.
Is Roadies part of Growstead Innovations?
Yes. Roadies is a Growstead Innovations company.
How is Finish Line Partners related?
Finish Line Partners is a separate company that is part of the group. The same three founders run it, and it is the human consulting arm alongside the technology businesses.
Who founded Growstead Innovations?
Brian Schwanebeck, Jeff Murnane and Wes Miller. Brian's disciplines are executive leadership, enterprise operations and transformation. Jeff's are client success, competitive intelligence and market strategy. Wes's are executive leadership, technology and product strategy.
Where is Growstead Innovations located?
Nebraska, United States.
Can I buy something from Growstead Innovations directly?
No. Nothing is sold on this site. Each company sells through its own site, and the links above will take you there.
What does Growstead Innovations believe about AI?
That AI levels the playing field for small and medium business, that it is best at the detailed work nobody wants to do, and that it should power a business rather than take it over. The decisions stay with the owner, the data stays with the owner, and the system keeps what it learns.
How do I get started with one of the companies?
Go to that company's own site and start there. Roadies at roadies.ai, Growstead at growstead.ai, Finish Line Partners at finishlinepartners.com. If you are not sure which one fits, the contact form below reaches all three founders.
Get in touch
Start a conversation.
If one of the companies is what you came for, its own site is the faster path. For anything about the group itself, this reaches the three of us.
Growstead Innovations is the holding company. The companies above are where the work happens, and nothing is sold on this page.
Partnership, investment, a question about one of the companies, or a business problem you are trying to place with the right team.
A person reads every message and replies inside one business day.